Monday, September 6, 2010

Australian company's competition with a twist

I was recently shopping at my local grocery store for my weekly shop and noted in the biscuit aisle that one of the biscuit companies was holding a competition. We all see these, win $10,000 or a car or a holiday or whatever the prize is to encourage us to divulge our details for their marketing purposes in order to win something that will make our lives 'richer'.

However, the competition that I noticed in the aisle this time was a little different. It didn't offer to make you richer but rather a local charity or club in the order of $1000. Wow! I looked at this advertisement for the competition and thought "Why would I enter it?" I am not affiliated with any club or charity within my local community (as sad as that is) so I would get no direct reward, etc, etc. I wondered how many people also thought the same, competition, but then on reading the details that nothing would be coming back directly to them decided not to enter it. I actually returned to the aisle after mulling on this matter for a little while and decided that it would be a good social practice.

Now that I have got the competition entry form and the qualifying products I then have to decide on a charity that I would like to see 'win' $1000. This 'task' of choosing the 'right' group is now complete and I have entered on their behalf. I certainly see this as an interesting social experiment, in light of no personal gratification for those entering the competition and wonder how many people will have go online or post entries into a competition when they don't actually 'win' anything compared to their normal 'direct reward' type model.

I certainly feel good about myself and I think that is enough of a 'win' for me in this instance.
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