The tyres are apparently more appropriate because they result in a better fuel consumption and thus less emissions and less resource required. They do this somehow through lower rolling resistance (not a car type person really but these are the words they use). These tyres do however still need to be maintained (right tyre pressure, etc) to ensure that you reap these rewards.
The brand of tyre I bought cost no more than a medium-expensive brand tyre, but apparently if you do chose a more renown brand of tyre the cost difference will be re-paid over the life of the tyre.
Let's see how they go....so far so good.
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